www.veloce.se by Wille R.

 

Alfa Romeo original sales brochures 1966 - 1970
Thanks to Brian Wermeyer, devoted Alfista in the USA.


                                           


1966 Alfa Romeo

This wonderful French catalog covers the Giulia 1300 Ti, 1600 TI, Super, Sprint GT Veloce, GTA, Spider 1600, 2600 Sprint, 2600 Berlina.  12 pages.  Printed September 1966.

Dimensions: 3 3/4" X 8 1/4" (9.6 cm X 23 cm)

1966 SPIDER 1600

This may be the earliest sales brochure for the Spider 1600. This is simply titled "Spider 1600". Inside the Italian version, the Spider 1600 is called "la piu bella sotte il sole", the most beautiful under the sun.  6 pages.   Printed in Italy.

Dimensions: 5 1/4" X 8 3/4" (13.5 cm X 22.5 cm).

 

1967 ALFA ROMEO SPIDER 1600

This may be the second generation of the six page brochure and is titled "Alfa Romeo Spider 1600". The pictures in this brochure are the same as those in the previous brochure. Inside the Italian version, the Spider 1600 is refered to as "la piu bella sotte il sole", the most beautiful under the sun.

This reference is continued in the German version where the the Spider 1600 is "Er ist der Schonste unter der Sonne". In the English version, the introduction of the Spider 1600 is considered "The birth of a legend". The car is further described as being "real go machine".  6 pages.  Printed in Italy.

Dimensions: 5 1/4" X 8 3/4" (13.5 cm X 22.5 cm).

 

1967 ALFA ROMEO SPIDER 1600

This eight page brochure contains the same pictures as the previous two versions with one exception. This brochure shows the Spider with the optional hardtop. In the English version, "The birth of a legend" conotation is still present and the car is further described as being "real go machine".

The text in the German version is the same as the previous with the Spider 1600 called "Er ist der Schonste unter der Sonne", the most beautiful under the sun.  8 pages.  Printed in Italy.

Dimensions: 5 1/4" X 8 3/4" (13.5 cm X 22.5 cm).

 

1966-1968 ALFA ROMEO SPIDER 1600

These are considered prestige catalogs and are the best as they contain many large format pictures and lots of interesting writing. Many of the photographs in this catalog are also in the smaller brochures. The theme of the early English version, is different than the small format folders. Here, the car is described as "even prettier than it's picture". The German version still has the same theme, "Er ist der Schonste unter der Sonne" (the most beautiful under the sun).

There is another English version, written especially for the American market. Here, the Spider 1600 is "the one experts call best by far". Who are these experts? They are the editors of Car and Driver Magazine. Photographed by O. Toscani and edited by A. Garzanti. 20 pages.  Printed in Italy.

Dimensions: 8 1/2" X 11" (22 cm X 28 cm).

 

Alfa Romeo 1967

This 12 page catalog is simply titled Automobile Technical Characteristics, in Italian , "Caratteristiche Tecniche Autovetture" and in German, "Technische Daten".

These brochures contain a B&W picture and technical specifications of Giulia 1300, 1300 Ti, Ti, Super, 1600 Spider, GT 1300 Junior, GT Veloce, GTA, 2600 Berlina, 2600 Sprint, and 2600 SZ. Edited by A. Garzanti.  15 pages.  Printed in Italy.

Dimensions: 4" X 8" (10.2 cm X 20.3 cm).

 

1967 Alfa Romeo Specifications

This U.S. market 6 page folder contains a photo and specifications of Giulia Super, Spider 1600 and GT Veloce. Page 5 contains a brief discussion of Alfa's 1966 racing season.  6 pages.  Printed in U.S.A.

Dimensions: 4" X 8" (10.2 cm X 20.3 cm)

 

1968 1750 Spider Veloce

According to Walter Zeichner, author of Alfa Romeo Spider 1956-1986, this 8 page folder was issued especially for the 1968 Brussels Auto Show. The theme of this English version catalog is "Even Prettier Than It's Picture".

The theme of the German version is "Der Schonste Unter Der Sonne", The Most Beautiful Under The Sun. Edited by Aldo Garzanti and photographed by Serge Libiszewski.  8 pages.  Printed in Italy.

Dimensions: 5 3/4" X 8 3/4" (14.5 cm X 22.2 cm).

 

1968 Alfa Romeo

This 8 page folder is a very rare Japanese piece. The Alfa Romeo market was very small during the 60's and not many brochures were printed. All of pictures in this folder except the 1300 GT Junior are factory pictures. The 1300 GT Junior is a righthand drive car with Japanese license plates.  8 pages.  Printed in Japan.

Dimensions: 5 3/4" X 8 3/4" (13.4 cm X 22.1 cm).

 

1968-1969 1750 Spider Veloce Alfa Romeo

Most of the pictures in this 24 page catalog are the same ones used in the 1600 Spider catalog. The pictures of the interior are of the 1750 Spider Veloce. These first two catalogs are from 1968. The theme of the English Version, "Even Prettier Than It's Picture" is the same as that of the 1600 Spider.

 It is interesting that this English version is the only one carrying this theme. The Italian version, has the same theme as the 1600 Spider, "La Piu Bella Sotto Il Sole", The Most Beautiful Under The Sun.

It was not until 1969 that Alfa Romeo began to assign serial numbers to their sales material. The French version serial number 691A22R, continues with the theme, "La Plus Belle Sous Le Soleil", The Most Beautiful Under The Sun. This 1969 English version, serial number 691A23R, carries the same "Even Prettier Than It's Picture" theme.

This later English version has the same text as the 1968 version with the exception of some subtle changes in some of the numbers such as speed and measurements. Edited by Aldo Garzanti. 20 pages.  Printed in Italy. 

Dimensions: 8 1/2" X 11" (22 cm X 28 cm).

 

1968 - Alfa Romeo

This is a very rare Japanese full product line brochure.  The 16 page brochure covers the GT 1300 Junior, Giulia 1300 T.I., 1750 Berlina, 1750 GT Veloce, 1750 Spider Veloce, Giulia Super. Included are exquisite color and B&W photos of each car with detailed specifications.  20 pages.  Printed in Japan.

Dimensions: 10 3/8" X 9 7/8" (26.5 cm X 25.1 cm)

 

1969 1300 Junior Spider

This 8 page folder is probably one of the best written because the writer made it fun. Although the cover picture is quite creative, the ones inside are not. Number 694B58 is in English, number 694E57 is in German and number 694B55 is in Italian. Edited by Aldo Garzanti. 8 pages.  Printed in Italy.

Dimensions: 5 1/4" X 8 3/4" (13.5 cm X 22.5 cm).

 

1969 1300 Junior Spider/GTA/GT

This is one of the most beautiful of all of the Roundtail Spider sales brochures. This 20 page prestige catalog is full of many wonderful pictures taken in downtown Rome.

The English language catalog, serial number 691D9, is titled "Three cars for twenty-year olds of all ages", the German version, serial number 691M10, "Drei sportliche Wagen, mit der Begeisterung eines 20-Jahrigen zu fahren", and the Dutch version, serial number 691A11, "3 Sportieve wagens om met een hart von 20 jaar te bestuen". Photoraphed by Ugo Mulas and G. Jung and edited by Aldo Garzanti. 24 pages.  Printed in Italy.

Dimensions: 8 1/2" X 11" (22 cm X 28 cm).

 

1969 1750 Spider Veloce Supplement

 This 8 page folder is titled "U.S.A. Version Alfa Romeo 1750 Spider Veloce". This is a supplement to the European 1750 Spider Veloce catalog.  18 pages.  Printed in Italy.

Dimensions: 8 1/2" X 11" (21.5 cm X 27.8 cm). In English.

1969 1750 Spider Veloce Alfa Romeo

This 8 page fold-out is titled "Alfa Romeo 1750 Spider Veloce".  This brochure was printed for the U.S. market and features the U.S.A Version of the 1750 Spider Veloce.  5 pages.  Printed in Italy.

Dimensions: 6" X 9 1/2" (15.2 cm X 24.1 cm). In English.

 

1969 Alfa Romeo Specifications

This U.S. market 6 page folder, like the one from 1967, contains a photo and specifications of 1750 Berlina, Spider Veloce and GT Veloce. Page 5 contains a brief discussion of Alfa's type 33 race car. 6 pages.  Printed in U.S.A.

Dimensions: 4" X 8" (10.2 cm X 20.3 cm).